The Internationalization Of E-commerce: A Case Study Of The Alibaba Group Matheus Felipe Pereira De Souza, Elói Martins Senhoras
This sort of scale has only been achieved mainly because Alibaba employed information to inform how to present exceptional, buyer 1st experiences. Jack Ma, on acquiring no Chinese beers in his initially on-line search for “beer”, saw an opportunity for a business that filled that space by providing an online marketplace. Alibaba was born — a essential innovation that filled a gap for shoppers. This can be taken as Ma’s template for future results with the business. That Jack Ma…